We hear lots of organisations speak about their values especially in terms of fairness and equality. A lot of the time you are left wondering if this is simply virtue signalling rather than the truth. What does an organisation that REALLY lives its values look like?
In a business context, I often find when you say to an organisation that they should listen to their customer more, what they most often appear to hear is “you need to give the customer what they want, unconditionally”. In some ways this is understandable, given financial targets, personal objectives and pressures to deliver you can see why this is likely to be interpreted as “roll over and play dead”. In reality, what this represents is a failure to listen.
Things do not happen. Things are made to happen. John F. Kennedy
This was a key phrases from an address he gave at the University of North Dakota in September 1963. It is often used as a motivational phrase, and can be found on any number of web sites if you Google it. Viewed from the perspective of a motivational sound bite, this makes perfect sense. I’ve paraphrased this before in previous blogs as “success doesn’t come looking for you, you go looking for it”.